What tips should you follow in naming your business? Remember you can’t just change your business name at whim.
Your business name is primarily for your customers, for the market. Remember that, and try to get a name that is attractive to the market.
Strangeness is not a virtue. The more strange or weird a name is, the harder it is to repeatedly connect with it. Don’t try to show you have great knowledge of latin with your business name.
Don’t believe there are no longer great names or that only big businesses have the resources to obtain great names. If you want a great name you can have it.
Can you recognize or identify a good business name when you spot one? If you can’t, then you would have a challenging time creating a good name. If you are even able to create a good name you may not even know you’ve got a good name.
That’s why I earlier recommended studying great domain names, and great brand names to get familiar with what makes a business name a great one.
Get ready to spend time on this. You may not be able to get it done in some minutes or a few hours. Budget several hours, and that may spread over days. I assume you want to do the naming by yourself.
If the name is not straightforward, for instance, if the words used in naming are not dictionary words, you must ensure you confirm if the name would take off in the marketplace. Do a test.
Secondly, you must plan a marketing campaign to reach the marketplace; introduce your brand over and over again until the name is entrenched and associated with the goods or services you provide.
It is straightforward introducing “DomainRoll” as a business that provides an online naming portfolio. Imagine the site is named something stranger than doxoxo.com? It would take more effort introducing it at the first time.
Examine the names of top businesses in your industry (whether local or outside your country) and get the feel of great brand names. The Internet can help you with that.
Observe what types of names are commonly used in the industry. Are they descriptive? Are they created or made-up terms? Take a few hours to find and study them.